Dray Flow is Officially Live

I've been waiting a long time to write this one. Dray Flow is officially live. You can go to drayflow.com right now, sign up, and use it.

I've rehearsed that sentence in my head for months. It still feels surreal to type it.

The tagline says it cleaner than I usually can: TMS for the Open Road. Any Freight. One Platform. Dray Flow grew out of container drayage, where one missed chassis pull can cascade into a ruined day. But it scales out from there. Whether you're running three trucks or thirty, it's built to keep up.

What's Inside

Short version: it's a full operations hub with an AI assistant baked in. Longer version: I wanted to take everything that usually sprawls across five apps, three spreadsheets, and a group text, and pull it into one place that makes sense.

Operations Dashboard. Planning, Queue, Live, Completed, and Alerts — all in one view, plus a calendar if that's more your speed. Updates sync the moment something changes. No refreshing.
Multi-Type Load Management. Containers, dry vans, reefers, flatbeds, heavy haul, tankers. Same workflow, no switching tools to handle a different freight type.
Leg Building & Dispatch. Port pickup → warehouse → final delivery, structured the way drayage actually moves. Multi-stop, multi-leg, no gymnastics required.
The AI Assistant. This is the one I'm most excited about. Talk to it in plain English. On the Free plan it's read-only, but on Pro it can actually do things — including pulling data straight out of a BOL or rate confirmation you drop in.
Fleet Management. Driver availability, truck maintenance, trailer locations, chassis pools — all where you'd expect them to be.
Driver Mobile App. Works offline, syncs the second a signal comes back. Status updates and document capture happen with a tap, not paperwork.
Brokerage Desk. Tender loads to partner carriers without leaving the platform.
Financial Tracking. Revenue, costs, and accessorials tracked per load. No surprise reconciliations at the end of the month.
Documents & Compliance. BOLs, PODs, and field photos all live in one place. Insurance expiry, DOT inspections, and medical cards get watched automatically so nothing slips through.
SOC 2 infrastructure. Data isolation and role-based access from day one. I didn't want this to be a "we'll get to it" problem.

About the Pricing

I'll be honest, the pricing might be the part I'm most proud of. The industry has been getting this wrong for a long time, and this is my answer to it.

The Free plan is actually free. $0, up to 10 active loads, one back-office user. No credit card. Kick the tires as long as you want.
Pro is $149 per seat per month at launch, and we're locking that price for life on anyone who signs up now. As we ship more features, your bill doesn't go up.
Drivers never count as seats. Ever. Charging per driver always felt like a tax on growing your fleet, so we don't.
No contracts. Cancel anytime. If we're not earning the seat, you shouldn't be stuck with it.

Who I Built This For

Drayage operators. Intermodal carriers. Trucking fleets. Three trucks or thirty. If you've outgrown the spreadsheet-and-group-text routine but a six-month onboarding into legacy enterprise software sounds like a slow-motion nightmare, yeah, this one's for you.

Why This One Matters to Me

When I started sketching out Dray Flow, one thing kept nagging at me: how much complexity most TMS systems make you swallow before you can get anything done. Endless tabs. Forms wired to other forms wired to a screen you've never opened. The way it looked on the screen never matched how the work actually moved on the road.

So I built Dray Flow around a different idea: the load is the source of truth. Every load tells its own story — where it came from, where it is right now, who's touching it, what's happened to it, what's next. Everything else orbits around that. If you understand one load, you understand the whole system. No archaeology required.

Today is a launch, not a finished product. The roadmap is already shaped by feedback from operators using it, and I'm going to keep shipping. If you've got opinions, send them my way. I want to hear them.

Come Take a Look

Head to drayflow.com, start free, and see what it can do. Or reach out and I'll walk you through it myself.

— Ken Farley
Founder, Dray Flow